Resources Library by ANA

Using quantitative and qualitative methods to measure the effectiveness of rebroadcasting

The placement of international radio programs on local frequencies, or rebroadcasting, is a growing phenomenon in the countries of the former Soviet Union. International broadcasters have hoped to stem the loss of listeners on shortwave frequencies...

Catalogue: Radio Research Symposium 1995

Authors: Susan Gigli, Michael Haney

July 1, 1995

The contribution of qualitative audience research for programming and market segmentation

"Radio NRW" is the biggest private radio station in Germany. It is broadcasted in the state of Northrhine-Westfalia (NRW) and thus it is competing against some of the public programmes, that have a huge competitive potential. It is therefore vital to...

Catalogue: Radio Research Symposium 1995

Author: Werner Schurmanns

July 1, 1995

Research on the radio listening audience in Italy

In this paper the authors present the up to date situation of the surveys on the radio listening audience in Italy. The first part of the paper contains a brief description of the evolution in recent years of the radio in Italy and of the surveys...

Catalogue: Radio Research Symposium 1995

Authors: Leonardo Abbruzzese, Giorgio Visintini

Companies: Unicab Italia S.p.A, SWG Spa

July 1, 1995

Sampling

The Research Department of Radio Slovenia has, after twenty years of continuous research into radio listening, stated that the daily amount of radio listening has drastically dropped over the past year. The paper deals with the process of carefully...

Catalogue: Radio Research Symposium 1995

Author: Vida Srot

July 1, 1995

Hopelessly devoted?

In this paper a new method of data analysis is presented for gaining insight into the degree of dedication among radio listeners to the various radio stations in the Netherlands. Radio data collected in the Continuous Radio Audience Survey 1 during...

Catalogue: Radio Research Symposium 1995

Authors: Henk Van Zurksum, Suzan Ekelenkamp

Company: GfK

July 1, 1995

Advertisers real needs from research

This paper is divided into four sections. The first part of the paper looks at advertisers’ real needs from research at a macro level. Taking the old adage that research should be used as a drunkard uses a lamp-post, i.e. for support rather than...

Catalogue: Radio Research Symposium 1995

Authors: Andrew Ingram, Justin Sampson

July 1, 1995

The role of qualitative research in interpreting audience measurement data for local radio

In line with the BBC's policy of 'Extending Choice 1' , BBC Local Radio stations have increased their reliance on broadcast journalism to distinguish them from the commercial competition. Over the past two or three years there has been a gradual...

Catalogue: Radio Research Symposium 1995

Author: Eleanor Cowie

Company: British Broadcasting Corporation (BBC)

July 1, 1995

Not only what you do, but how you do it

Radio listening varies widely in terms of context and therefore, in quality and importance to the respondent and in accessibility to memory. On top of the core listening associated with regular behaviour choice and high motivation is a great deal of...

Catalogue: Radio Research Symposium 1995

Author: Tony Twyman

July 1, 1995

TV audience segmentation since 1991, developing tool for programme and scheduling planning

The paper gives illustrations of new types of analyses and findings of television audience behaviour and how the segmentation analysis is used in programme planning and scheduling. The findings are based on analysing the respondent -level data of...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Seija Nurmi

June 15, 1994